Fashion Games in France: Q1 2021 Performance Overview

The world of mobile fashion games is fiercely competitive, and the first quarter of 2021 has seen some interesting trends in the French market. Data from Sensor Tower provides a snapshot of the top five fashion games, highlighting their downloads, revenue, and active user metrics.

Project Makeover, published by Magic Tavern, Inc., has shown significant activity with downloads peaking at over 160 thousand in the last week of December and tapering to 50 thousand by the end of March. Revenue started strong at 120 thousand and fluctuated, ending the quarter at around 100 thousand. Weekly active users showed a high of 330 thousand in the first week of January, with a downward trend to just over 300 thousand by the end of March.

Covet Fashion: Dress Up Game by Crowdstar LLC, maintained a steady performance. Download figures hovered around the 2 thousand mark, with a spike to nearly 2,500 in late February. Revenue saw a high of 20 thousand in mid-February but generally stayed within the 10 thousand range. Active users remained consistent, with around 40 thousand weekly, dipping slightly to 35 thousand at the end of the quarter.

For MovieStarPlanet, downloads started at 10 thousand and decreased to around 5,500, while revenue fluctuated between 9 and 11 thousand. Weekly active users showed a gradual decline from 47 thousand to just over 36 thousand by the end of March.

Producer: Choose your Star from Amrita Studio saw an impressive increase in downloads from 4 thousand to a peak of nearly 20 thousand in mid-February, followed by a slight decrease to around 10 thousand. Revenue also peaked in mid-March at 8 thousand. Active user count showed a remarkable growth, starting at 3,400 and reaching almost 24 thousand in late February, before settling at around 20 thousand.

Lastly, Super Stylist Fashion Makeover by CRAZY STYLE LTD experienced a peak in downloads at over 21 thousand in mid-February and a decrease to just under 10 thousand by the quarter's end. Revenue was modest, starting at around 6,700 and ending at 3,200. Weekly active users were highest at the beginning of January with 264 thousand but saw a decrease to around 203 thousand in the final week of March.

In conclusion, the French fashion game market has seen varying degrees of engagement across the top apps in Q1 2021. For further insights into the performance of these and other mobile applications, Sensor Tower's comprehensive analytics platform offers detailed data and trend analysis.